An Interview with the Owner: Building an event agency abroad (In Russian)

An Interview with the Owner: Building an event agency abroad (In Russian)

In a new episode of Ekaterina Azarova’s podcast, Eleonora Sitovich - Founder of Event United Agency in the Netherlands shares her experience of running an event business abroad.

The conversation explores key differences between the event industry in Russia and the Netherlands, focusing on business and corporate events.

Eleonora shares how she adapted to Dutch culture, client expectations, and European standards, offering an honest look at building a creative agency abroad.

Tune in if you:
– Are thinking of launching a business abroad
– Work in the creative or event industry
– Want to understand cross-cultural client expectations better

The episode is now live on Youtube - Here

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travel trade days, jaarbeurs Utrecht, event fair 2026

𝗧𝗿𝗮𝘃𝗲l 𝗧𝗿𝗮𝗱𝗲 𝗗𝗮𝘆𝘀 𝟮𝟬𝟮𝟲. 𝗙𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝗜𝗕𝗧𝗠.

The concept reminded us of IBTM Events Barcelona, so it was easy to compare. 1. 𝗜𝗕𝗧𝗠 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 The format feels similar to IBTM, but the overall scale seemed slightly smaller. 2. 𝗪𝗲𝗮𝘁𝗵𝗲𝗿 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹 Because of the bad weather, there were fewer visitors. For exhibitors, this is frustrating. They invest in their stand and time,

By Event United